FREE CITY

I drove to Malibu twice in one week to take 2 different friends to the Free City Supershop. Hands down my favorite concept/aesthetic/spirit for a brand of all time. I get an inspiration overdose here.
Nina Garduno is the creative visionary behind Free City and one of my personal role models for creating community with ideas and aesthetics that naturally attract the things that resonate with a free spirit, rather than doing corporate branding. See a recent interview with Nina and pics from the Free City Supershop here. And a link to the official Free City website. Everything in the shop is handmade in the Free City workshop and every August a new art installation based on a theme is created that integrates design elements of color, found objects, books, music, artists, and what have you that all come together to create a precise and cohesive message along the lines of being open and free to possibilities. Here's a link to the most recent installation "The Museum of Natural Free City History/Sending Light".