FASHION FILMS: Pro Keds

I'm digging the fashion films I'm seeing lately. Where fashion used to primarily utilize photography they are now moving into the short film genre to create aesthetic and identity and some of them are doing it with spunk and creativity like this short film for Pro Keds. Would love to work on a short like this for a fashion film:

PRO-Keds SPRING 2010 from bricolagista! on Vimeo.