Monday, June 22, 2009

Guy #3

My dad recommended Seth Godin's blog to me. Seth is known as a marketing guru, and has written many best sellers on the topic of innovative marketing. I love this video he posted on his blog in reference to being the initiator of a MOVEMENT. Here's his quote and the video:

"Paul just sent over this video of a dance tribe forming spontaneously at a music festival.

My favorite part happens just before the first minute mark. That's when guy #3 joins the group. Before him, it was just a crazy dancing guy and then maybe one other crazy guy. But it's guy #3 who made it a movement.

Initiators are rare indeed, but it's scary to be the leader. Guy #3 is rare too, but it's a lot less scary and just as important. Guy #49 is irrelevant. No bravery points for being part of the mob.

We need more guy #3s."

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